What do most of us do when sending out an email sales campaign? And it's exactly what we SHOULDN'T do... Unless the goal is to be the dude on the picture... trying to stalk our way to a sale.
Consultants and Coaches come to me to get more leads and higher conversions. But what they THINK I should be doing for them is often not what we should actually focus on first.
You can't expect your ads to be profitable if you don't understand this. Facebook analytics can get more overwhelming than trying to mediate a dispute between the wife and the mother.
That's what a client asked me the other day. And that's what's wrong with sales, marketing and business in general, if you ask me. I replied: "Lying would be one boundary, selling people a scam would be another, why... what do you have in mind?"
Discounts work really well. Just look at Groupon or AppSumo. They've built multi-million businesses based on that strategy. I mean, we all know that feeling of getting a great deal... it gives us a rush - especially if it's a product we had kept an eye on for some while.
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